OLD Media Moves

Fortune confuses subscribers with varying subscription rates

July 16, 2018

Posted by Chris Roush

Hal Morris, writing on his GrumpyEditor.com site, wonders about Fortune’s various subscription prices.

Morris writes, “A long-time subscriber to Fortune magazine is baffled on receiving a renewal form enclosed with the latest issue, offering one year (14 issues) for a steep $59.95 — four times higher than the previous renewal rate paid, observes Grumpy Editor.

“And that is offered on a ‘professional rate extension form.’

“A few days later another ‘professional rate extension form’ arrives, this time by mail, showing the same $59.95 ‘deal.’

“Grumpy Editor finds Fortune’s rates and number of issues vary.

“Its own site (subscription.fortune.com) lists the one-year (20 issues) cost at $19.99 for print and digital.

“Page 6 of the July issue puts the one-year rate at $22.

“Confusing?”

Read more here.

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