Jon Friedman of Marketwatch writes that former New York Times entertainment business writer Sharon Waxman is working to launch a Web site that will cover the industry.
Friedman writes, “Waxman is an author and a seasoned journalist as well as a ferocious competitor. I profiled her in a Media Web column in 2005 and came away impressed with her sheer competitiveness and knowledge of the industry.
“I don’t doubt that she’ll be able to break juicy Hollywood stories and help establish her company as a serious journalistic enterprise.
“But Waxman must now run a business, manage employees on both coasts and deal with the day to day stuff that dogs new CEOs. As she told me, she also needs to continue to raise money. It may be a bigger challenge for Waxman to master the business side than it will be for her to get scoops and publish interesting features.
“Hollywood could use the Politico touch. Too often, journalists are bedazzled by the glitter and starstruck by the celebrities.”
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