Former Greentech Media staffers help launch Canary Media

Former staffers of Greentech Media have launched a new energy and environmental news operation called Canary Media.

Canary’s editorial team will be led by managing editor Eric Wesoff and editor in chief Jeff St. John and feature Julian Spector and Emma Foehringer Merchant.

In addition, David Roberts, formerly of Grist and Vox, will join as editor-at-large, bringing his columns and podcast.

“Our team is committed to understanding and explaining the complex challenges we face in decarbonizing our global economy,” said St. John in a statement. “You can trust us to tell the truth, follow the money and leave no stone unturned in our mission — and I can’t imagine a better partner than RMI to support that effort.”

Canary debuts today with a free subscription newsletter.

“The solid support and enthusiasm of RMI, a dream partner, has empowered our team of independent, expert writers and reporters to fight another day,” said Wesoff in a statement. “We share an urgent mission of addressing climate change with maximum reach and impact.”

Corporate television coverage of climate change in the U.S. decreased 53% in 2020, according to Media Matters and the sector is poised to see $12 trillion of investment by 2050, according to Bloomberg New Energy Finance.

Marketing and content specialists Nicholas Rinaldi, Katherine Tweed, Michael Munsell and Stephanie Primavera have signed on to build the organization’s digital platform and brand studio in the coming months.