Former Financial Times editor Andrew Gowers, who is now in public relations for Lehman Brothers, talked to the Independent about his new job and why he left the financial newspaper at the end of last year.
The article notes, “Gowers’s strategic differences with FT owners Pearson revolved around his perceived failing to shore up the UK circulation while concentrating efforts in launching overseas editions and developing the online version FT.com.
“He does accept that newspapers have ‘a great thing in their favour’, namely their established brands. ‘Many of the best newspapers in this country can boast that; one or two can’t. Translating those brands into the online world and making them pay as well is the biggest challenge facing the industry.'”
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