ForbesLife website to launch Sept. 2

The ForbesLife website will launch the day after Labor Day, writes Lewis Dvorkin, the chief product officer at Forbes.

Dvorkin writes, “On Sept. 2 we’ll launch a luxury vertical with a simple, highly visual navigational construct. Visitors will find it easy to move around the site, marketers can engage with an audiences in new ways. We’re bringing on 150 contributors to cover the breadth of the luxury category.

“BrandVoice: In October, we’ll introduce a new home page for marketers (and editorial contributors, too). Parts of it will resemble the ForbeLife home page above. Since November 2010, BV partners have used the same tools as staffers and contributors to publish on Forbes.com. Soon, they’ll have access to more tools so they can program the look and feel of their home page and include native and social content they’ve published elsewhere on the Web.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.