Categories: OLD Media Moves

ForbesLife to launch website, app

ForbesLife magazine will launch its own Web site and app for both mobile and iPad on Sept. 2, reports Alexandra Steigrad of Women’s Wear Daily.

Steigrad writes, “The editor said he would hire between 100 and 150 new contributors to write for the site by the September launch, and he will also add staff. Writers will be based all over the world and they will feed the site with copy on a daily basis.

“Although the September launch is focused specifically on editorial, ForbesLife publisher Charles Yardley noted that native advertising and e-commerce will soon follow. ‘The site is sort of a luxury visual master class, and that lends itself particularly well to native,’ Yardley noted. ‘We are starting to see the shift in luxury spending to digital.’

“A new stream of revenue will prove to be an asset for Forbes, which is still up for sale, in what one source has described as an ongoing process.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.