Forbes unveiled Wednesday evening a dramatic redesign of the business magazine, debuting with the annual Forbes 400 issue hitting newsstands Thursday, as well as the next iteration of a Forbes.com redesign now live online here.
The updated Forbes 400 web package marks the second step in a rolling redesign of Forbes.com, which began with the re-architecture of Forbes blogs in August and will continue during the next several months.
“The redesign allows Forbes to put journalism at the center of social media by creating new opportunities for content creators, the audience and marketers to participate in the conversation in real time, as it unfolds on our digital and print platforms,” said Lewis Dvorkin, chief product officer at Forbe, in a statement.
The updates specific to the magazine include brief synopses of feature articles and reader comments and fast facts interspersed throughout the articles.
Both the site and the magazine will have more white space, contemporary photography and clean design aesthetics, an even greater focus on reporting, “opportunities” for advertisers, thought leaders and other content creators to participate in the pages of the magazine and online and more coverage surrounding Forbes lists and list members on an ongoing basis throughout the year.
“This is an exciting opportunity for Forbes to both meet the ever-changing demands of our audience and the marketplace while continuing to deliver the award-winning journalism that has made Forbes so essential and helpful to our visitors and readers,” said Steve Forbes, chairman and editor in chief at Forbes, in a statement. “Moreover, this redesign offers fantastic opportunities to deepen existing relationships by further engaging our audience.”
