Forbes turns to design consultant for overhaul

Peter Kafka of All Things Digital writes Thursday that Forbes Media has brought in Lewis DVorkin, a former editor at the business publisher, as a consultant for a redesign of the Forbes Web site ‘and other editorial areas.’

Kafka writes, “That’s a bit weird because DVorkin already has a day job: He’s the founder and CEO of True/Slant, a news network/aggregator/publisher he launched last year.

“And it makes sense given that Forbes Media is one of True/Slant’s financial backers. Employees there say COO Tim Forbes has been particularly enamored of True/Slant’s low-cost, high-frequency approach to content generation, so you can read into this move what you will.

“DVorkin started showing up at editorial meetings this week, I’m told. I’m also told that both Forbes magazine editor Bill Baldwin and Forbes.com editor Paul Maidment are reporting to him. ‘All I know is that it means we failed to fix our own problems,’ an employee there tells me.”

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