Forbes tops 100 BrandVoice partners, generates 35 percent of revenue
BrandVoice allows companies to play their own content on the Forbes website next to content produced by the Forbes editorial staff.
Companies can purchase a BrandVoice site license for $75,000 per month for a four-month minimum. Approximately 35 percent of Forbes’ advertising revenues are generated by BrandVoice partners.
“Our more than 100 BrandVoice partners have garnered 55 million page views on Forbes.com, which tells us that their thought leadership content resonates with our large and growing audience,” said Mark Howard, chief revenue officer of Forbes Media, in a statement. “Our focus is on continuing to evolve our BrandVoice platform and introduce innovative features to deliver an engaging experience for our readers and visitors, and meet the demands of our partners.”
Since November 2010, all-time BrandVoice partners have published over 6,700 posts to Forbes.com, garnering a total of 55 million page views. Since 2013, BrandVoice partners have driven 6 million social actions and referrals and 4 million search referrals.
Since November 2010, partners have published 47 BrandVoice articles in Forbes magazine, reaching on average 5.4 million readers per issue. On average, 88 percent of noted Forbes magazine readers read the issue’s BrandVoice article, according to GFK Ad Measure.
In October 2014, Forbes redesigned the homepages for BrandVoice partners. In April 2015, Forbes launched “Pulse” on Forbes.com, which offers advertisers a multi-element execution incorporating visual and interactive storytelling. In August 2015, Forbes launched BrandVoice Special Features, which presents thematically aligned brand content within a custom-designed feature page.