Forbes will launch a Central America edition in March featuring the wealthiest people in the region, reports Oscar Lopez of Latin Times.
Lopez writes, “The information was confirmed by Max Linares, CEO of Forbes Mexico, who commented that the magazine will have an monthly distribution of 50,000, of which 30,000 will be distributed equally across Costa Rica, Guatemala and Panama. Meanwhile El Salvador and Honduras will receive 7,500 each and Nicaragua 5,000 copies.
“‘The Central American market represents a great opportunity for the launch of a powerful brand at a global level such as Forbes,’ Linares said. Much like Forbes Mexico, the Central American version will be published by the Mexican company Media Business Generators SA de CV, which works through a licensing agreement with Forbes Media LLC, according to the Forbes Mexico website. This deal, which began in Mexico in 2012, involved a $25 million dollar investment for the magazine in Central America.
“Forbes is in fact opening offices in Costa Rica, Panama and Dominican Republic — it already has foreign correspondents in each of the Central American countries. According to Linares, various local businesses will be responsible for the Magazine’s distribution.”
Read more here.
