OLD Media Moves

Forbes to crowd source part of its January issue

October 29, 2010

Joe Pompeo of The Business Insider reports Friday that Forbes magazine is looking to its readers to shape some of the content for its January issue.

Pompeo writes, “The latest of these just got underway: In a move that opinions editor Michael Noer describes as ‘the first ever attempt of its kind,’ Forbes is crowd-sourcing a portion of its January issue.

“‘We are lifting the veil on how we create cover packages,’ Noer wrote in a blog post on Tuesday. ‘What’s important is that the content of this issue … will not be solely determined by a handful of editors in our Manhattan offices. If all goes well, you — the Forbes community — will largely determine what goes in the issue and what kind of placement it gets.’

“The short story is that Forbes wants readers to recommend people for a feature package tentatively titled ‘Names You Need to Know in 2011.’ The longer version is that Forbes, as D’Vorkin explained in the lead-up to the magazine’s September relaunch, is reinventing itself as a sort of interactive forum that has ‘broken down the barriers’ between print and web, between writer, reader and marketer, thereby ‘creating a transparent, participatory platform with Forbes’ authoritative journalism firmly planted at the center.’ (Again, D’Vorkin’s words.)”

Read more here.

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