Forbes starts book publishing unit

Forbes Media announced Monday that it is starting a book publishing operation in conjunction with Advantage Media Group.

ForbesBooks will provide a variety of services, including a publishing cycle that cuts the typical timeline in half, and ForbesBooks’ authors retain ownership of the rights to their work. Authors will also have the opportunity to submit original articles for publication in a ForbesBooks Authors group blog on Forbes.com.

“We see adding a book imprint to our business as a unique growth opportunity in the marketplace, and it’s in line with our strategy to diversify revenue streams and expand our global reach,” said Mike Federle, president and COO of Forbes Media, in a statement.

“We chose to partner with Advantage because its team brings experience and insight, along with an innovative, speed-to-market model unencumbered by traditional book publishing cycles.  Advantage also offers a suite of services designed to strategically and tactically support our authors and promote their expertise.”

The ForbesBooks editorial team will consider a variety of factors in the submission process before extending an invitation to publish, including the authors’ experiences and credentials, the uniqueness of their message and the resonance of the content to the Forbes brand and the expectations of Forbes’ audience.