Categories: OLD Media Moves

Forbes planning European title

Amanda Andrews, the media editor of The Telegraph in London, writes that Forbes will launch a European edition in 2011.

Andrews writes, “Forbes Europe will be based in London or Paris and it will probably launch in 2011. Mr Forbes said he had spoken to European advertisers and there had been a lot of interest in Forbes Europe.

“‘Even though everyone is focused on Ireland, Greece, Portugal and Spain, there is a recovery coming. And this is precisely the right time to move in. We want it [Forbes Europe] to be entrepreneurial. This is the right time for a European magazine,’ he said.

“The company currently publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6m readers. There are also licensee editions in many countries from China to Croatia.

“While the licensee editions are local language versions of Forbes, Forbes Europe‘s content, like Forbes Asia, would be in English with original, local content.”