Categories: OLD Media Moves

Forbes now has 35 million social media followers

Lewis Dvorkinthe chief product officer at Forbes, writes Thursday about the business magazine’s social media strategy.

Dvorkin writes, “Each month, some 50 million people visit Forbes.com, up from about 15 million seven years ago, when we took bold steps to change our content and ad models. Our magazine’s readership is up strongly, too, even as our competitors suffer declines and mobile devices eclipse desktops and print. But here’s the number I find most intriguing. We now have 35 million followers across social media. That’s up from a mere 100,000 total followers in August 2010.

“Think about that. Consumers find us through search. They get links from friends. And websites point to us. Far more telling, 35 million people made a conscious decision to attach themselves to our brand. B.C. Forbes, our founder, set out to cover the ‘doers and doings’ of capitalism. A century later, the generations of social media — the most entrepreneurial-minded of all — depend on our storied brand to track, filter and pass judgment on the newest doers and doings.

“We’re not taking this astonishing 350-fold rise in our social following for granted. We want to do more for them. So we’re starting to publish content, not simply distribute links to our site, on the social networks where they often start their day. We now have a team of eight social media editors, up from only one seven summers ago. They’re fast becoming social media content creators developing unique off-domain experiences — that’s jargon for content that lives outside our traditional products.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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