Forbes announced Thursday the appointment of Jessica Sibley to the position of chief revenue officer.
Sibley, who has served as the company’s chief sales officer, will oversee revenue operations, including Forbes’ industry-leading BrandVoice, Insights and ForbesLive platforms, as well as all direct sales, programmatic, paid social, brand strategy, integrated marketing, demand-gen, licensing and more.
Sibley, in partnership with Mark Howard, established new best-in-class revenue-generating strategies that helped propel Forbes to record two of its best years in 2018 and 2019.
“Jessica is a world-class executive with an entrepreneurial mindset who leads and inspires her team to deliver true ROI for our clients,” chief executive officer Mike Federle said in a statement. “Under her watch, we’ve continued to refine and enhance our industry leading BrandVoice, Insights and ForbesLive platforms, while extending the global reach of key franchises like Under 30, ForbesWomen, Forbes 400 and more. As a result, she’s harnessed the full value of our platforms to deliver unrivaled and engaging experiences for our marketing partners and audiences alike.”
Federle also announced that Howard, who had held the position of chief revenue officer, is leaving the company to explore different opportunities.
“The definition of a great leader is to build a strong bench and leave the company stronger than you found it – and that’s what Mark did here at Forbes,” Federle said. “We are grateful to Mark for his many contributions and unwavering dedication to our company.”
Under Sibley’s leadership, Forbes set back-to-back records in 2018 and 2019 for the number of premium custom content campaigns created for clients and also established a new benchmark for the number of ForbesLive and custom events held each year. In 2019 alone, Forbes produced more than 100 premium custom content features for marketing partners and introduced new products like Forbes Connoisseur for luxury, travel and spirits clients.
A veteran of the media industry, Sibley has held leadership positions at global media companies. Prior to joining Forbes, she worked for Condé Nast at The New Yorker. At Bloomberg Businessweek, Sibley served as senior vice president and global publisher, co-led the sale of the brand from McGraw Hill to Bloomberg and took on a new role directing global, integrated ad sales for the relaunched company.
