Categories: OLD Media Moves

Forbes names ad agency

Forbes announced Wednesday that it has named Gyro as its ad agency of record, its first agency of record in the past decade.

In addition, Gyro will receive exclusive status in the CMO Network section of Forbes.com and a key sponsorship role in Forbes’ annual CMO Summit.

“We are motivated by a desire to expose CMOs to the growing array of innovative media solutions we are bringing to market,” said Forbes CEO Mike Perlis in a statement. “We’ve turned confidently to Gyro, one of the world’s largest, award-winning agencies focused on reaching business decision makers to help us do so.”

Gyro’s job is to enhance the Forbes CMO Network and support Forbes’ plans to add subscribers, site users and advertisers. The partnership will be supported by business development executives in at least 17 Gyro offices internationally.

Financial details of the transaction were not disclosed.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.