Media Moves

Forbes magazine to undergo redesign

May 25, 2010

Forbes‘ acquisition of True/Slant means that its flagship business magazine will undergo a redesign under new company chief product officer Lewis Dvorkin, according to a company release.

The redesign follows those unveiled earlier this year by competitors Fortune and Bloomberg BusinessWeek.

Dvorkin, the founder of True/Slant, will be joining Forbes to lead all editorial areas at Forbes as chief product officer effective June 1.

Dvorkin started consulting with Forbes in April of this year. He had been executive editor of Forbes magazine from December 1996 to April 2000.  In his new capacity, Dvorkin is charged with creating and implementing many new initiatives in the editorial product and the engagement of Forbes’s audiences. He will oversee a re-architecting the website; redesigning the magazine; and will assume responsibility for all editorial product across Forbes.

“To participate and lead Forbes into its next stage of media life is truly exciting,” said Dvorkin in a statement.  “Forbes is a trusted brand with deep and specific meaning to those interested in information that inspires and enables them to succeed and to create wealth.”

He continued, “With all of Forbes’s great experts, the wealth of Forbes data, and its real-time web features, we have a unique ability to stimulate the social media conversation. Our journalists, producers, audiences, marketers and all variety of entrepreneurs will be engaged as they never have been before with one another. Forbes is stepping ahead of everyone on this one.”

Dvorkin brings 35 years experience in both old and new media platforms. Besides his years at Forbes, Dvorkin was page one editor of The Wall Street Journal, a senior editor at Newsweek, and an editor at The New York Times. After leaving Forbes, Dvorkin was senior vice president, programming at AOL, where he was responsible for News, Sports and Network Programming and played a significant role in the launch of

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