Forbes launches new effort aimed at women

Forbes, which in April launched a podcast series aimed at young women entrepreneurs, launched Wednesday an effort across its website to provide more content aimed at women called Women@Forbes.

Approximately 28 percent of monthly visitors to Forbes.com are millennial women, and the goal of Women@Forbes is to provide content to help them in their careers. There are 50 new contributors to the site, including Jean Chatzky, financial editor for NBC’s “Today” show.

“Our goal is to provide solution-oriented content from doers and disruptors that help these women take a step forward in their careers,” said Christina Vuleta, vice president of the Women’s Digital Network at Forbes Media.

Other business journalism outlets have also recently launched websites devoted to women readers. They include BizWomen.com from American City Business Journals and the Most Powerful Women channel on Fortune.com.

Since the launch of the podcast network, the 10 Forbes podcasters are approaching a total of 100,000 downloads and experiencing double-digit weekly growth. Joining these podcasts will be a podcast by Forbes reporter Clare O’Connor called “Million$.”

Forbes staff writers will be publishing content across different channels for Women@Forbes. O’Connor will be covering workplace equality and women entrepreneurs, as well as hosting her podcast.

Women@Forbes will also include a series of mentoring salons aimed at fostering not only mentoring but also networking and learning among women. The first mentoring salon is scheduled for June 21, in New York.