Categories: OLD Media Moves

Forbes launches social network for execs

Mike Shields of MediaWeek writes that Forbes magazine is launching a social network for CEOs called AnswerNetwork that would allow them to exchange ideas.

Shields writes, “Dubbed the AnswerNetwork, Forbes.com’s play in the popular social media space is less about being social and more about serving as a means for serious-minded business professionals to share information. The new platform, built using partner Cisco’s technology, will also serve as a reference tool for those interested in learning more about specific business verticals, according to Forbes.

“Users can ask specific questions, which will be routed to qualified AnswerNetwork members based on their stated expertise (members can fill out an anonymous profile). The network also offers live customer support for users.

“‘The Forbes.com AnswerNetwork provides senior business decision-makers with access to the knowledge base of potentially millions of business professionals who possess a collective expertise in a broad range of categories,’ said Forbes.com president and CEO Jim Spanfeller.”