Forbes launches new product for online content

Forbes announced Thursday the launch of a new product called “Pulse,” a digital product for marketers that incorporates visual and interactive storytelling.

“Pulse” will be utilized to create both BrandVoice and editorial programs.

Toyota is the first marketing partner to launch a Pulse BrandVoice campaign on Forbes.com. In partnership with Toyota, Forbes created content that’s centered on ideas skeptics said would never come to pass, such as hydrogen fuel cell electric vehicles, but that have evolved into successful innovation. Toyota’s “Pulse” incorporates video, trivia questions and data visualization.

No editorial staffers were used to create the content for Toyota.

“We’re always looking for ways to continue to evolve our BrandVoice product and integrate marketers and tell stories in new and innovative ways,” said Lewis Dvorkin, Forbes Media chief product officer, in a statement.  “We created ‘Pulse’ as a way to adapt to today’s media consumption patterns as more and more people search for content that combines articles, statistics and video.”

Forbes plans to launch additional BrandVoice and editorial “Pulse” executions in the next few months.  Each campaign is customized and includes a designed page on Forbes.com, as well as content ads on Forbes.com and in Forbes magazine.