Categories: OLD Media Moves

Forbes launches new mobile site

Forbes announce Tuesday the launch of its new mobile site for both IOS and Android devices, with a beta version available for Blackberries.

The Forbes mobile site features a new search option that visually displays related people, places and company results from Forbes lists.  Search results can be clicked on and expanded in a second drawer that previews the related content to the clicked-on item.  This feature allows greater access to Forbes’ profile pages, effectively organizing Forbes branded content.

“By doing all this, Forbes is putting its authoritative journalism at the center of a social media experience, both online and in print,” said Lewis Dvorkin, chief product officer, in a blog post on Tuesday. “We’re also extending our brand to like-minded journalists, authors, academics, experts and marketing partners. We’re humbled by the results so far. Last month, we had record traffic of 25 million unique visitors, according to Omniture, a widely used industry reporting tool. That’s up 50% from a year ago. This month, we’re on track to repeat that performance.

“We’re methodical about what we do, refusing to chase the bright shiny objects that blind so many others. It’s also about my Rule #16. We plan to remember that rule as we work through our exciting product roadmap for 2012.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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