Forbes launches new mobile site

Forbes announce Tuesday the launch of its new mobile site for both IOS and Android devices, with a beta version available for Blackberries.

The Forbes mobile site features a new search option that visually displays related people, places and company results from Forbes lists.  Search results can be clicked on and expanded in a second drawer that previews the related content to the clicked-on item.  This feature allows greater access to Forbes’ profile pages, effectively organizing Forbes branded content.

“By doing all this, Forbes is putting its authoritative journalism at the center of a social media experience, both online and in print,” said Lewis Dvorkin, chief product officer, in a blog post on Tuesday. “We’re also extending our brand to like-minded journalists, authors, academics, experts and marketing partners. We’re humbled by the results so far. Last month, we had record traffic of 25 million unique visitors, according to Omniture, a widely used industry reporting tool. That’s up 50% from a year ago. This month, we’re on track to repeat that performance.

“We’re methodical about what we do, refusing to chase the bright shiny objects that blind so many others. It’s also about my Rule #16. We plan to remember that rule as we work through our exciting product roadmap for 2012.”

Read more here.