Forbes is selling latest cover as an NFT

Forbes said Monday that its latest cover will be sold a non-fungible token.

The digital art, featuring Cameron Winklevoss and Tyler Winklevoss, titled “Merchants of the Metaverse,” will be sold at a limited 24-hour auction beginning 1:30 p.m. Wednesday and closing 1:30 p.m. Thursday

Forbes will donate all proceeds to the Committee to Protect Journalists (CPJ) and the International Women’s Media Foundation (IWMF).

“In turning our cover into an NFT, we’re demonstrating that journalism is as immutable as the one-of-a-kind artwork portrays and helping two key organizations – the CPJ and IWMF – which are committed to helping advance and protect journalists,” said Forbes chief content officer Randall Lane in a statement.

The NFT cover will be auctioned on Nifty Gateway. The NFT platform Nifty Gateway was purchased by the Winklevoss twins in November 2019.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.