Forbes hires Hallett-Chan as design director

Forbes has hired Alicia Hallett-Chan as design director to lead visual and immersive storytelling experiences across all Forbes platforms.

Hallett-Chan, who previously served as creative director for The New York Times’ T-Brand Studio, will work with Forbes’ journalists and creative team to bring stories to life in the most visual and engaging ways possible, through digital, video, audio, data visualization, immersive graphics and other innovative formats.

“As platforms continue to evolve and proliferate, creative digital design is essential to making a story sing and captivating audiences in ways that were previously unimaginable,” said chief content officer Randall Lane in a statement. “Under Alicia’s leadership, we’re looking to significantly enhance our storytelling to make it the most engaging, thought-provoking and interactive experience for our audience.”

Hallett-Chan will develop and execute a cohesive design framework that delivers a distinctive Forbes experience across all existing and emerging platforms. In addition to working with the company’s in-house staff of journalists and creative team, she will collaborate with the designers at Priest + Grace who are responsible for the company’s redesigned print experience.

Before joining The Times, Hallett-Chan served as deputy design director at Sports Illustrated from 2013 through 2016. She was the creative lead for the immersive digital experience “A Boy Helps A Town Heal,” which won a Sports Emmy Award in the category “Outstanding New Approaches in Sports Programming” in 2013.