Forbes hires Fortune senior writer, NYTimes small biz editor

Forbes announced four new appointments in its editorial department, including a new San Francisco bureau chief and a senior editor for its entrepreneurs coverage.

“Forbes continues to look for and hire the very best journalists as we expand our operations to meet our global ambitions,” said Lewis Dvorkin, Forbes Media chief product officer, in a statement.

The new hires are:

Miguel Helft will join Forbes as the San Francisco bureau chief, effective Jan. 20, 2015. He will lead Forbes’ technology reporting team, guiding technology coverage, mentoring staff writers, supporting Forbes’ contributor model, as well as editing Forbes magazine and online features. He will also be writing regularly for Forbes magazine and Forbes.com, covering top companies and major stories.

Most recently, Helft was a senior writer at Fortune magazine, covering technology. His 2013 Fortune cover story profiling Facebook COO Sheryl Sandberg won a New York Press Club award for feature writing. Previous roles included technology writer at The New York Times, editorial writer at San Jose Mercury News, senior writer at The Industry Standard, staff writer at San Jose Mercury News, and a reporter at the Los Angeles Times.

Loren Feldman will join as senior editor of Forbes’ entrepreneurs’ coverage, effective Jan. 5, 2015. In his role, Feldman will manage Forbes’ entrepreneurs vertical on Forbes.com, developing and editing content for Forbes magazine, and overseeing contributors who cover this topic. Most recently, Feldman was the small business editor at The New York Times, where he was responsible for developing a web portal focused on small business and entrepreneurship, emphasizing user engagement and social media.

Previously, Feldman was an editor at Inc.com and a deputy editor at Inc. magazine. Feldman has served in various roles at other magazines, including editor-in-chief of Philadelphia magazine, executive editor of George magazine, assistant managing editor at Money magazine, and as a senior editor for The American Lawyer.

Josh Robinson will take on a new role creating and managing sponsored editorial packages, effective Dec. 22, 2014. Most recently, Robinson was a digital editor for the Travel Section at The New York Times, focusing on creating interactive content, including Travel’s Photo Feed, a rolling collection of photography from around the world, and a series of user-generated features. He also served as a digital editor at AOL.

Thomas Fox-Brewster will join Forbes’ tech team as a staff writer, effective Jan. 5, 2015. Based in London, Fox-Brewster will contribute investigative pieces and profiles. He is a top cybersecurity journalist in the UK, having won the BT Security Journalist of the Year award in 2012 and 2013 and best security feature in 2014 for a cybercrime story in The Guardian.

Most recently, Fox-Brewster was a freelance technology writer for The Times, The Guardian, WIRED UK, Vice Motherboard and BBC Worldwide. He is a regular contributor to Forbes.com. He has also served as deputy editor at TechWeekEurope and a senior staff writer at IT Pro.