Forbes has launched a high-end real estate platform

Forbes and luxury real estate veterans are launching a new Zillow-like platform Thursday for properties over $2 million, reports Sarah Paynter of Yahoo Finance.

Paynter reports, “The listing site will feature luxury homes around the globe from $2 million to $160 million. Over 200 listings on the site are worth over $10 million. The partnership with Forbes is designed to draw on Forbes’ readership to attract new buyers with curated listings.

“‘We’re not going to spend years building a name, like Christie’s had to. Forbes already has a global brand,’ with over 140 million monthly visitors, said Jeff Hyland, founder of the new platform called Forbes Global Properties and co-founder of Hilton & Hyland, a residential brokerage known for its expensive Beverly Hills listings.

“The co-founders want the listing site to be a buyer generation tool, drawing high-income Forbes readers to their listings. Member brokerages have offices in more than 75 locations around the world. The venture will generate revenue from member dues and listing fees from nonmember agents but it will not charge commissions or referral fees.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.