Categories: OLD Media Moves

Forbes experiments with stories published to the blockchain

Business magazine Forbes is joining forces with Civil, a journalism blockchain network, to become the first major media company to experiment with publishing stories to the blockchain, reports Sara Fischer of Axios.

Fischer reports, “Many publishers are skeptical of introducing blockchain technology into their supply chains, because it’s new and it’s difficult to understand. Forbes is sending a message to the industry that they think blockchain for journalism is the future.

“The big picture: Forbes is experimenting with publishing a sample of its content to the Civil Network. Eventually, the broad goal is to one day migrate all of its published content over to the blockchain.

“‘We have an opportunity to participate in the development of this ecosystem and help shape it around our unique business model.’

— Salah Zalatimo, Senior Vice President of Product & Technology at Forbes

“How it works: Forbes will plug in Civil’s software to its proprietary content management system called ‘Bertie.’

Once plugged in, Forbes journalists will be able to upload their metadata to the Civil network early next year, while simultaneously publishing to Forbes.com.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.