Forbes expands coverage of BIPOC entrepreneurs

Forbes announced Wednesday that it has named Rashaad Lambert, founder of For(bes) The Culture, as director of culture and community to expand its coverage of young Black and Brown entrepreneurs.

Forbes is creating a dedicated For(bes) The Culture channel on Forbes.com and establishing a new For(bes) The Culture newsletter, under the direction of Lambert and Brianne Garrett, who was recently appointed reporter and editorial lead for For(bes) The Culture.

Lambert will coordinate with Sade Muhammad, director of Forbes’ representation & inclusion practice, and chief revenue officer Jessica Sibley.

“Since our inception, we have used our voice to spotlight the leaders who are driving meaningful change across industries and in society and we are committed to using our platforms to create true equity,” chief content officer Randall Lane said in a statement. “Rashaad created an impressive community in For(bes) The Culture and shares our vision of using our platform for good, driving conversations around core issues like systemic racism and anti-justice that directly affect underrepresented communities.”

Said Garrett: “I am eager to spotlight purpose-driven stories aimed at creating equitable access for professionals of color. We will continue to shine a light on Black and Brown entrepreneurs who are using their platforms to advocate for other underserved businesses and find innovative ways to bring these stories to life across all Forbes platforms.”