Salah Zalatimo of Forbes.com writes about the business magazine’s redesigned website.
Zalatimo writes, “We built the new homepage to celebrate the three attributes that truly make Forbes unique: prestigious, prolific and insightful. The premium look and feel echoes our prestige. The count of active readers shows the volume of our output. The breadth of content across our channels reflects the depth of our insights.
“Our Chief Content Officer, Randall Lane, is reinvigorating our newsroom with a digital cover story initiative showcasing high-impact, expertly produced stories across our seven channels (see image). To achieve this, we have introduced the first of several new feature page templates that enable more immersive storytelling through integrated video, more prominent imagery, data visualization and more.
“With more than 100 million uniques every month, we have one of the largest and most engaged audiences in the world. Our readers span locations and demographics, but what ties them together is their pursuit of success. Our brand partners share this pursuit and count many customers or potential customers in our audience. With our new site experience, we made sure to deliver elevated brand integrations with a suite of custom ad units and new placements around our content. Our goal was to increase ad viewability while increasing reader engagement.”
Read more here.
