Forbes.com to launch new home page later this month

Lewis Dvorkin, the chief product officer at Forbes, writes Monday about how the business magazine plans to launch a new home page in June.

Dvorkin writes, “Coming later in June is a new home page. We released the current version last year to clean up a page that was similar to what most news sites still use today. We got rid of a sea of links and a carousel of news promotions (take it from the person who invented them at AOL 10 years ago, a rotating content module doesn’t work). We replaced all that with dynamic content streams, which you can now find on our real-time page.

“Our new home page will be built around similarly sized stacks of content and functionality, with each addressing a different agenda of the three vital voices of the news business: content creators, the audience and marketers. Just above you’ll find a portion one of those stacks. It addresses a member’s need to personalize and organize the writers, people, places and companies they follow on Forbes.com.

“Our focus on the individual has produced great results as well as moments of pain. The Forbes.com audience has doubled in the last year, to 30 million monthly unique visitors (as measured by Omniture), as 1,000 reporters and contributors have connected with business news enthusiasts. We give our authors great liberty to hit the publish button. Along the way, some posts have unfortunately not lived up to quality we strive for. The Web is a self-correcting medium. It was heartening to see the audience, our staffers and other contributors step in quickly to address the problems. Even with that, we continue to develop the management systems to make our new model work even better.”

Read more here.