Forbes.com seeing traffic increase

Alastair Reid of Journalism.co.uk reports that Forbes.com reported 26.2 million unique monthly visitors in March, a worldwide annual increase of 50 percent, up from 42 percent in January.

Reid writes, “In regional terms, growth is even more rapid as Europe saw an annual increase of 63 percent, to 3.5 million, with Asia recording a 90 per cent year-on-year increase to 3 million visitors. Forbes attributes the growth to a continuing a trend that began with the reinvention of its digital publishing platform in June 2010.

“‘In terms of what’s happening internationally, we’re seeing similar kind of growth patterns that the US saw when they first started implementing the model,’ Charles Yardley, Forbes Media managing director of international and publisher of ForbesLife magazine, told Journalism.co.uk.

“‘That is a carefully thought out, methodical, strategic process. We had a lot of fantastic momentum and success in the US and we’re replicating that internationally.’

“The new model, which emphasises the social aspect of content distribution and pays contributors as well as staff writers for content creation, has driven a 117 per cent increase in unique monthly visitors since its introduction in June 2010, according to Forbes.”

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