Categories: OLD Media Moves

Forbes.com records more visitors and page views after redesign

Lewis Dvorkin, the chief product officer of Forbes, reports that the business magazine’s website had a 40 percent increase in traffic in September in the wake of its redesign.

Dvorkin writes,”In the first nine months of 2011, Forbes.com experienced solid and steady growth in unique visitors (21% year over year), with the sharpest jumps in the two months following the release of our new article pages. During that period, our staff of full-time reporters held steady but we grew our base of individually branded expert contributors to 850 from 250. Our model is built on scaling our contributor base, to offer more topic-specific expert information to more users. By aggregating talent, we aggregated audience.”

Later, he adds, “Our strategy to position our authoritative content at the center of a social media experience is driving strong viral and organic growth. Our Twitter followers now stand at 421,979, up 402% in the last year; Facebook Likes are up 203%; and unique monthly users who interact with our content has risen 30% in the last three months.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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