Lewis Dvorkin, the chief product officer of Forbes, reports that the business magazine’s website had a 40 percent increase in traffic in September in the wake of its redesign.
Dvorkin writes,”In the first nine months of 2011, Forbes.com experienced solid and steady growth in unique visitors (21% year over year), with the sharpest jumps in the two months following the release of our new article pages. During that period, our staff of full-time reporters held steady but we grew our base of individually branded expert contributors to 850 from 250. Our model is built on scaling our contributor base, to offer more topic-specific expert information to more users. By aggregating talent, we aggregated audience.”
Later, he adds, “Our strategy to position our authoritative content at the center of a social media experience is driving strong viral and organic growth. Our Twitter followers now stand at 421,979, up 402% in the last year; Facebook Likes are up 203%; and unique monthly users who interact with our content has risen 30% in the last three months.”
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