Forbes.com launches section with editorial content drawn from research

There is a new online section of Forbes.com devoted to the thought leadership content and research generated from the Forbes Insights Practice, the custom research division of Forbes Media.

Bruce Rogers of Forbes writes, “Senior Research Director Brenna Sniderman’s brilliantly written piece entitled ‘The Five Personalities of Innovators: Which One Are You?’ was based on research we conducted to help better understand how to foster innovation in organizations in Europe.

“Her piece struck a chord with the Forbes audience, generating nearly 600,000 page views to date and over 120 thoughtful comments.  The article was shared nearly 25,000 times  in social media through Facebook, Twitter, Redditt, Stumbleupon and Linkedin.  In fact, the story was the number one shared story on Linkedin last week (read Linkedin’s blog post on it here).

“There’s plenty more where that came from.  I spent the last week unveiling Forbes Insights research on ‘Global Wealth and Family Ties’ in a series of press briefings in London and Paris in conjunction with our study partner Societe Generale.  Forbes Insights Editorial Director, Kasia Moreno, writes about the research in a series of articles, including this one entitled ‘Why China’s Rich and Russia’s Rich Share Many Traits’.  Not surprisingly, Forbes Insights has a depth of knowledge and access to proprietary databases on the world’s ultra high net worth individuals and families.  Look for more to come from this ‘rich’ vein of insights and data on wealth creation and wealth management.”

Read more here.