Categories: OLD Media Moves

Forbes.com hits a record for visitors in July

Mike Federle

Mike Federle, the CEO of Forbes Media, sent out the following to the staff:

Team –

Last month’s trifecta of innovations has paid dividends.

The introduction of daily cover stories and evocative new brand campaigns – all wrapped up in a beautiful new OS – has propelled us to new digital heights.

According to comScore, our total digital audience in the United States hit 71.1 million uniques in July, an increase of more than 18 percent over June and nearly 28 percent year-over-year. In fact, Forbes was the only major business media brand in the top 5 to show month-over-month growth, with BusinessInsider, WSJ.com, CNNMoney and Bloomberg.com all registering month-over-month declines.

July’s stellar showing marks the third time in the last 12 months that Forbes.com has hit an all-time digital high. In April, our total digital audience climbed to 67.1 million, which was nearly 2 million more than our previous all-time high of 65.2 million in November 2017.

Among the many successes that propelled our growth last month (and in previous months):

  • Our editorial team continues to innovate with in-depth digital cover stories, immersive data visualization pieces, evocative photography and stunning video. Our contributor network – which now numbers more than 2,200 – allows us to cover a wide range of stories across industries in ways that no other business media outlet in the world can. And while our Kylie Jenner cover was a monster hit, balanced growth came via investigative pieces – such as the Papa John’s and Wilbur Ross exposés – as well as the fantastic stories that accompany our signature lists, notably Richest Self-Made Women.
  • Our new OS – with its redesigned homepage, premium and standard article pages and new site taxonomy – allows readers to spend more time with the content they love. And Bertie, our new CMS built from the ground up with integrated AI tools, is helping our editors, reporters, contributors and BrandVoice partners tell even sharper stories.
  • And our sales and marketing teams continue to respond in real-time to an ever-changing marketplace that increasingly favors custom campaigns that tap into coveted audiences like ours. Among the many wins this year: the new Insights-driven Intel AI thought-leadership digital magazine; JP Morgan Chase signing on as the first title sponsor for our upcoming Under 30 Summit in Boston and KPMG, whose Great Rewrite campaign earned almost every content marketing award available.

The continued growth in our digital traffic reflects the hard work of each and every one of you. Through your efforts, we are creating unique experiences for our audiences and our marketing partners every day. Thank you for your drive, dedication and cross-department integration.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

20 hours ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

20 hours ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

1 day ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

4 days ago