Forbes chief product officer says print is not dying

Lewis Dvorkin, the chief product officer at Forbes, writes about how the business magazine’s print readership is rising during a time when many predicted the death of print.

Dvorkin writes, “Not so fast—at least for FORBES. Check out the top chart below. Our magazine readership is growing, as measured by market research firm MRI, the go-to source for statistics like these. Now scan our top ten most-read issues (again, according to MRI). Six of them came within the last calendar year.

“I have a simple explanation. Today’s entrepreneurs are even more in sync with our brand mission than risk takers who came before. And they’re more aware of who we are and what we believe than ever before. Our unique incentive-based contributor network helped extend the FORBES brand widely across social media (see the second chart). Today, Forbes.com reaches 45 million monthly domestic visitors (as measured by comScore), quadruple what it was six years ago and far larger than our category competitors (that chart is here).

“So, digital and print can thrive together—as long as the vision and the strategy are right.”

Read more here.