Forbes: Business coverage extended enormously

Steve Forbes of Forbes magazine talked with Jerry Kronenberg of The Boston Herald about a variety of topics, including the future of the business magazine.

Here is an excerpt:

Rupert Murdoch recently bought The Wall Street Journal and launched the Fox Business Network, while Conde Nast created Portfolio magazine. What’s the future for Forbes magazine in this new era?

I think traditional business (coverage) has extended enormously. We’re now big into lifestyle (coverage). We have a magazine called “Forbes Life� that we send to Forbes subscribers six times a year, and revenues on that have almost qudrupled in the last 3 years.

We also just launched a print publication called “Forbes Life Executive Womanâ€? – the first publication aimed at women in the executive suite – and it’s off to a very good start.

So there’s a place for print (in the Web era). It’s not across-the-board anymore, but there’s a place for it as a platform.

Will there always be a printed version of Forbes magazine?

Yes. I think people like magazines. (The Web) is not the same as just picking up something that’s not mechanical.

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