OLD Media Moves

Forbes promotes business-side executives

July 7, 2021

Posted by Mariam Ahmed

The following excerpt announcement was sent out by Forbes:

Forbes Chief Revenue Officer Jessica Sibley today announced that Lynn Schlesinger, who formerly held the position of CMO, has been appointed Chief Customer Experience Officer (CxO), a new role reporting to Forbes’ Chief Technology Officer Vadim Supitskiy. And Sherry Phillips, a long time Forbes veteran, has been promoted to Chief Marketing Officer.

In the newly created role, of Chief Customer Experience Officer, Lynn Schlesinger will deliver growth by connecting with customers across the Forbes brand. Schlesinger will further develop marketing, sales and data operations while using data to drive business results by embedding customer-centric strategies across the entire company leading to sustainable plans for the business, products, brand and organization.

Schlesinger will use her unique expertise in data insights and analysis to interpret and market the robust data that Forbes collects through all platforms and key communities.

Sherry Phillips, who most recently served as the company’s Senior Vice President of Forbes LIVE, will assume the role of Chief Marketing Officer. As CMO, Phillips will continue to report Forbes’ CRO, Jessica Sibley. In addition to overseeing Forbes LIVE she will now also oversee Brand Strategy, Integrated Marketing and Design. In her more than 20 years at Forbes, Phillips has proven success in building trust with clients and has the customer-centric approach to grow revenue to benefit our business. She has held multiple strategic positions, including the Publisher of Forbes Life magazine, integrated sales and digital sales positions.

herry’s leadership as SVP of Forbes LIVE, has played a pivotal role in ensuring that Forbes’ events business continues to succeed and grow while navigating the path to virtual and hybrid events. As CMO, Phillips will oversee all brand and demand marketing that allows marketing partners to deeply engage and connect with Forbes coveted communities.

Leann Bonanno, formerly VP of Forbes LIVE and Content Partnerships, will now lead Forbes’ Events business as Group VP of Forbes LIVE. Bonanno will now oversee sponsorships, programming, audience development and event production. Leann, with over 15 years of experience at Forbes, has had unrivaled success in developing and fostering relationships with our clients and marketing partners.

Within the memo Sibley also announces the promotions of Shae Carroll to Vice President, Social Sales and Matt Herrmann to Vice President, Creative and Design Solutions.

Read more here.


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