Forbes and its coverage of frenemy Trump

Jasper Jackson of The Guardian looks at how Forbes magazine has covered Donald Trump over the years.

Jackson writes, “Trump has disputed Forbes’s evaluations of his wealth repeatedly over the years, leading its chief product officer, Lewis Dvorkin, to write a column titled ‘forever frenemies’ in a 2015 issue, which featured Trump on the cover and an interview with the man himself conducted by the editor, Randall Lane.

“The frenemy relationship seems likely to continue, with Forbes expecting to tackle the uncertainties around what Trump’s presidency will mean for its readers in a similar way to the rest of the media, albeit with a less political bent.

“‘We have a group of journalists who are working on the Trump beat,’ says Federle. ‘It’s not to build him up or take him down in any way, it’s to translate his business policies and his policy effect on business.

“‘A lot of news companies are creating a Trump desk, and I think it’s to address the total question mark that exists there. There’s a lot to fear on what he has said, on the economic front, and obviously there’s a lot that could turn out really well.'”

Read more here.