Categories: OLD Media Moves

Forbes aims new magazine at women

Robert MacMillan of Reuters writes about the new Forbes Life Executive Woman magazine that is being introduced this month and is aimed at women executives.

MacMillan wrote, “The first issue has a profile of JPMorgan Private Bank Chief Executive Mary Callahan Erdoes, dubbed ‘uber-banker to the super-rich,’ as well as women who made partner at Goldman Sachs while maintaining marriages and having children.

“The magazine could snare advertisers who have never spent money on Forbes before because it has traditionally served a mostly male audience, said Reed Phillips, a media banker at DeSilva & Phillips. ‘It diversifies the kind of advertising that Forbes as a company can attract,’ he said.

“The magazine is targeting women in households with a median income of $147,000, said Catherine Sabino, the magazine’s editor. That is above the median income of $58,000 for Vogue, or $75,000 for InStyle, she said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.