Categories: OLD Media Moves

Footnoted.org founder looks back on eight years

Footnoted.com founder Michelle Leder writes Thursday about eight years of digging through SEC filings and writing stories about what she and her staff found.

Leder writes, “When I started footnoted eight years ago, the idea was simple: to start a daily conversation that built upon some of the concepts that I covered in my book, Financial Fineprint. Because I came from a daily journalism background, where new things constantly percolated to the top, the idea of putting something out there like a book and not being able to update it regularly when things changed, seemed a bit odd. Luckily, this coincided with the release of tools like Blogger, and later, WordPress and Twitter, that were designed to let people with interesting ideas, but no coding experience, get those ideas out there.

“When I started the site eight years ago, I had no idea that I’d still be at it eight years later. Or, that eventually, a company like Morningstar would find what I was doing interesting enough to invest money in the site and give me the opportunity to continue growing it. Last month, for example, we launched a footnoted portfolio within Morningstar to more fully test out some of our ideas that we’ve picked up from eight years of reading filings.

“With the addition of Theo Francis and Sonya Hubbard, not to mention some talented interns, including our current intern, Andy Cheng, we’ve been able to read a lot more filings. And while some of our more actionable content — like our list of our Top 10 M&A picks — is behind the wall at footnotedPro, we remain committed to providing ordinary investors with a daily dose of the crazy things we routinely find buried in the fine print.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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