OLD Media Moves

“Follow the Money” on Fox Business has low ratings

November 16, 2011

Posted by Chris Roush

Eric Boehlert of Media Matters for America reports that the Fox Business Network show “Follow the Money” anchored by Eric Bolling has had low ratings in recent weeks.

Boehlert writes, “According to Nielsen viewing data for last month, Bolling’s 10 p.m. show garnered just 37,000 viewers each night, down more than 20 percent from April and May, when 47,000 people tuned in. And for viewers within the desired demographic of 25-54, Bolling’s show last month drew just nine thousand viewers each weeknight, a drop of nearly 30 percent from the 14,000 mark in the spring.

“And yes, you read that correctly; nine thousand demo viewers, all of whom who could all fit into the bleachers at some high school football games. Keep in mind, there are 122 million Americans between the ages of 25 and 54, and each night in October nine thousand of them (or less than 0.01 percent) tuned in to watch Eric Bolling on Fox Business.

“As for the program’s tally of overall viewers (37,000), how’s this for context: Bolling’s Follow the Money has the same size audience as The Valley Reporter in Waitsfield, VT., which boasts a total circulation of  37,000 people. Of course, Bolling’s program reaches homes in all 50 states, whereas The Valley Reporter reaches just a few sparsely populated counties in northern Vermont.”

Read more here.

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