Categories: OLD Media Moves

Florida paper launches biz journal

The Lakeland Ledger, a New York Times newspaper, said in its Sunday paper that it will launch the Polk County Business Journal later in the week.

Kevin Bouffard wrote, “The inaugural issue’s theme is banking in Polk, and it contains stories about the differences between small, community banks and larger, multi-state banks; the competition among all banks for small-business customers; and the reasons behind a decade-long trend of large regional and national banks coming into the county by purchasing local banks.

“Also in the first issue are stories about ‘green’ (environmentally friendly) buildings in Polk, finance options for new businesses and a primer on hurricane planning.

“‘While our Ledger Business section aims to provide information to the general public, the Polk County Business Journal will target the business community specifically, offering them information to help them advance their businesses, keep track of the competition and be aware of the many networking opportunities in the county,’ said Rachel Pleasant, the journal’s editor.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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DoubleC says:
September 24, 2007 at 12:40 pm
Why does the Al-Ledger need a weekly biz paper when they already have an adequate daily section? Is this thing geared toward ad sales or ego stroking? And why not come up with a more original name when you already have "Business Journals" in Tampa Bay and Orlando? Those poor, poor trees.