Florida paper adds business content

The Lakeland Ledger, a New York Times Co. paper in Florida, is adding pages and content to its business section.

One extra page will be added to the business section on Thursdays to focus on personal finance. Three news columnists will be added to provide readers, specifically seniors, advice: The Savvy Senior; Smart Spending and On the Money, which will rotate every other week; and Kurt Elmhorst, a financial analyst who will write a weekly column geared toward older investors. Elmhorst’s column will debut Aug. 18.

On Friday, another extra page will be added to business, focusing on automotive and investment content. Local columnist Laura Lear will provide investment advice for the average person.

Vickie Velez, who writes about the local employment scene, is a new columnist at the paper. Her column, Job Today, Gone Tomorrow, runs the last Wednesday of the month in business.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.