Categories: OLD Media Moves

Financial Times uses video as a “shop stall” to attract new audiences

Financial Times global video editor Josh de la Mare talked with Nitya Rajan of Beet.TV about the paper’s strategy, noting that its video offerings are sort of a “shop stall” for audiences who are less savvy about the paper and a way to bring them into the fold.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.