Financial Times to launch more video verticals
The Financial Times plans to launch more video verticals later this year, reports Lucinda Southern of Digiday.
Southern writes, “Over the next few months, the FT will launch three more video verticals with their own channels and social presences, centering on data, disruption within industries such as health care and automation, and the rise of artificial intelligence. ‘These are commercial in their thinking,’ said Josiah. ‘We want to bring brands in and give them a voice.’
“This plays into the FT’s broader video trend of creating more series-led content rather than one-off stories tied to the news agenda. While news-agenda stories won’t be ignored completely, the focus is to create more evergreen content that it can feed to viewers over time and keep them coming back.
“‘We’re taking away the concept that a quick video on a topic has to be in a certain form,’ Josiah said. ‘Instead, we want to look at the best way we can see the video.'”
Read more here.