OLD Media Moves

FT reports strong October sales

November 7, 2008

Oliver Luft of The Guardian in London reports Friday that business newspaper Financial Times posted a 5 percent increase in paper sales in October.

Luft writes, “The Financial Times recorded a 5.19% month-on-month increase, to record an average sale of 451,676 each day in October, according to the latest Audit Bureau of Circulations figures published today.

“This represented a marginal increase of 0.51% for the Pearson-owned business daily year on year.

“The FT, which sells most of its copies abroad, had a UK and Ireland circulation of 154,797 copies a day on average last month.

“In the US the FT averaged a daily circulation of 131,408, with 123,125 for its European edition and 42,346 a day in Asia.

“Last month the FT’s UK and Ireland circulation included 44,348 bulk sales – copies sold to hotels, airlines and gyms for a nominal fee and given away to customers – with 59.74% sold at full rate.”

Read more here.

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