Financial Times planning FirstFT email product

The Financial Times is planning a new morning email product, still in beta, called FirstFT, reports Jeremy Barr of Capital New York.

Barr writes, “The dummy newsletter, which can be viewed here, looks very much like a morning tip-sheet in the model that has been recently adopted by legacy media outlets like The New York Times and The Washington Post and was widely popularized by POLITICO.

“Below a FirstFT logo is the date, in this case October 2, 2014, followed by the phrase ‘Good Morning.’

“The draft sent out features space for a long list of text, followed by a header that says ‘Markets Data’ and includes three subheads: ‘Indices,’ ‘Currencies’ and ‘Commodities.’

“A Financial Times spokesperson, asked by Capital, said that the company has no further information to provide beyond the apology email sent out to those who received the initial draft.

“The F.T. currently offers 40 topic-specific ‘daily briefing’ email products, as well as other features that compile F.T. stories across topics.”

Read more here.