The Financial Times launched on Flipboard on Thursday.
Flipboard users across all Android and iOS devices will now have access to a range of FT content, including news, commentary, analysis, blogs and video.
The launch marks the latest development in the FT’s digital strategy of offering its content across an array of devices and platforms with a single login and subscription. Mobile is an increasingly important channel for the FT, driving a third of all FT.com traffic and 15 percent of new digital subscriptions.
“The Financial Times’ launch on Flipboard builds on the success and popularity of our growing suite of mobile products, including the recently redesigned FT Web App, offering readers an important new channel to access FT journalism and strengthening our presence on Android, the largest smartphone operating system in the world,” said Rob Grimshaw, managing director of FT.com, in a statement. “Full-page advertisements provide yet another opportunity for our clients to reach the FT’s powerful, international and increasingly mobile audience.”
FT.com subscribers get full, unlimited access to the latest FT content on Flipboard. All Flipboard users are able to access FT blogs and videos.
