Categories: OLD Media Moves

Financial Times builds its brand, which adds subscribers

James Rainey of the Los Angeles Times writes Wednesday about how the Financial Times has been building its circulation by, among other strategies, holding conferences and meetings.

Rainey writes, “Although it won’t reveal just how much it’s making, the 550-journalist news outlet (roughly the same staffing as the Los Angeles Times) has also profited and strengthened its high-end brand by hosting more than 50 meetings and conferences a year. They dot the globe, from Monaco to Beijing.

“The Business of Luxury Summit, now in its sixth year, has become the flagship event, and a handsome moneymaker because of tony sponsors like Jaguar and Lebua Hotels & Resorts and support from about 350 ‘delegates,’ who pay from $2,200 to $3,195 to spend two days with business icons like Diane von Furstenberg and Leonard Lauder, chairman emeritus of the Estee Lauder Cos.

“Also on the agenda this Monday and Tuesday at the Beverly Hills Hotel — Disney boss Robert Iger, Creative Artists Agency poohbah Bryan Lourd, Calvin Klein Chief Executive Tom Murry, Van Cleef & Arpels exec Nicolas Bos and Jimmy Choo founder Tamara Mellon.”