OLD Media Moves

Financial Times believes WSJ changes will help it succeed in U.S.

November 15, 2007

Posted by Chris Roush

An executive of Pearson Plc, the parent company of The Financial Times, said at a conference that the company believes that News Corp. CEO Rupert Murdoch´s planned changed to The Wall Street Journal will help it gain more readers in the United States, according to a Reuters story.

Financial TimesGavin Haycock wrote, “Should the Journal become free and pursue a more generalist route in the United States, making it more of a competitor for the New York Times then ´that takes the newspaper out of our space, frankly,´ said (finance director Robin) Freestone.

“´We will remain a high-end niche product focused on the business community and we will continue to charge for ft.com.´

“The Murdoch threat depends on how much gets spent, he added.

“´If obviously a lot of money is spent investing in rolling out a continental edition and a national edition of the paper that will certainly be into our market space and we would have to watch that very carefully,´ Freestone said.”¨

Read more here.

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